Variable Data Printing
Connect with individual customers on a personal level with the help of strut card printing services and variable data printing services from Strut Card Printing. Strut card printing and Variable data printing (VDP) allow you to create thousands of unique strut cards, each with a different message, image, or graphic tailored specifically for every recipient. Also known by other names such as variable information printing (VIP), variable imaging (VI), and sometimes variable data publishing, the possibilities of personalization and customization through strut card printing and variable data printing are endless.
Things you can print with VDP
- Personalised messages
- Mailing addresses
- Branch-specific addresses & contact details
- Targeted content for each market demographic or region
- Unique vouchers, discount codes & offers
- Staff headshots, local photography & other images
- Sequential numbering & verification codes
- Personalised URLs & QR codes
How does variable data printing work?
Every strut card print run with variable data printing starts with a “static” artwork design template and a set of unique data (such as lines of text, images, and/or design elements) to be printed onto each strut card. Using advanced digital printing software, the static artwork and the unique data are merged and printed simultaneously onto each individual strut card. This means there’s no need for manual effort to create multiple variations of your artwork, as the software does it all for you! The integration of strut card printing and variable data printing results in a seamless and efficient process for creating personalized and customized strut cards.
What do I need to set up a VDP print run?
Getting started with strut card printing and variable data printing is easy. The simplest setup only requires a static artwork design file, which includes all the design elements that will stay the same for each printed strut card, and a spreadsheet document saved as a CSV file that lists all the unique data to be printed. The CSV file acts as the source of data for the digital printing software, ensuring that each strut card is personalized and customized to meet your specific requirements. With this straightforward setup, you can create stunning and personalized strut cards in no time!
What if I want to print unique images on each item?
Printing variable images on strut cards is a breeze. All you need to do is add each image’s file name within your database, and send us a folder file containing all your image files, static artwork file, and database file. Our digital printing software will handle the rest and seamlessly integrate the images into each individual strut card based on the data within the database file. This makes printing personalized and customized strut cards with unique images effortless and convenient!
If you have any trouble, our experts are always happy to help – just drop us a line.
How can I specify how VDP elements are arranged on my print design?
Indicating where you would like the variable data elements to be placed on the strut card design is easy. You can either leave a note with your order during checkout or, if you’re using design software such as InDesign, Photoshop, or Illustrator, you can add placeholder text or graphics on a separate layer. Once we receive your order, we will send you a digital proof of the design to preview how the variable data elements will look on the final printed strut card. If you need to make any adjustments before printing, simply let us know and we’ll be happy to assist. Our goal is to ensure that your personalized and customized strut cards turn out exactly as you envision them!
If you are unsure about variable data or have any questions then call us on 023 8087 8037 or email us.