All About Strut Cards: 6 Tips

Strut Your Stuff: All About Strut Cards

Learn all about strut cards with our 6 handy tips…

 

1. Choose a reputable printing company

Reputation. In this industry, it can be the difference between on-point brand colours and sharp graphics, and discoloured strut cards with blurry images – so choose wisely.

When selecting your printing company, take a look through their portfolio for inspiration; any printing firm worth their ink will be able to flex and fit to your exacting brief, no matter how unique.

2. Get to understand the role of the strut card

Strut cards aren’t the place to present lots of information about your product or service – that’s what you have brochures, flyers, letters and manuals for. They should be designed for a “Hey, you there!”, rather than a “Hi, allow me to introduce myself and my products, bladdy blah blah blah”. Use your strut card to draw attention, pique interest and communicate short, clear messages.

3. Think about the dimensions (and rethink the size and shape of your strut card)

You may automatically associate strut cards with the traditional rectangular, one sided format, however strut cards are far more versatile than many imagine. They could take a cylindrical shape, a triangular, 3-sided format or present four different sections in the form of a so-called ‘box shaped’ strut card.

4. Go big, bold and vibrant with your colours

The primary role of a strut card is to grab attention – no easy feat, whether placed on a restaurant table, or on top of a display cabinet in a retail store. Colour is then critical, so go bright, go bold and (ideally) enlist the help of a pro graphic designer.

5. Choose your words carefully

Strut cards will typically only allow for the most minimal of word counts (the traditional A5 strut card will really only work with up to 80 words).

How many of these you use will depend upon the purpose of your strut card. These little marketing devices are commonly used to present offers and discounts – in which case you should be aiming for a maximum of 50 words (or less – ideally). Once again, a graphic designer or reputable printing company will help you refine your message to its simplest and sharpest form.

6. Get your call to action right

Your strut cards should always feature a strong call to action – even though they only have a minimal amount in terms of word count.

Think about how you can drive your audience from the strut card, to an online destination, through social icons, short urls or with the help of a QR code (which are scannable with just a smartphone camera).

So there you have it – 6 points all about strut cards and how you can design them effectively. Should you need any assistance with your design take a look at our in house services or contact us today.